The Impact of Influencers on Marketing

What is influencer marketing?

What makes an influencer an influencer?

It is not all about the number of followers, but about the right followers

1. Build Brand Awareness

2. Strengthen Customer Relationships

3. Improve Buying Decision with Unbiased Opinions

Do not mistake celebrities for influencers

How does an influencer become reliable enough to influence others?


Some Interesting Case Studies

Driving Traffic the Ford Way

Raising Brand Awareness


  • Increasing sales
  • Spreading marketing messages
  • Influencers can greatly contribute to controlling a PR crisis because they have a loyal group of fans and followers who immensely value what they have to say.



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