How Useful is the AIDA Model for Marketing?

1. Attract attention:

2. Maintain interest:

3. Create desire:

4. Take action:

Progenies of AIDA

  • AIDCAS (Action, Interest, Desire, Confidence, Action, Satisfaction) model
  • NAITDASE (Need, Attention, and Interest; Trust, Design, and Action; Satisfaction and Evaluation) model.
  • REAN (Reach, Engage, Activate, and Nurture) model

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