How Movies Affect Marketing Trends

Indian Brands, Indian Movies

Types of Product Placements

Brand/Product Placed in the Visual Frame

Character Uses the Product

Characters Speak About the Product

Product as a Part of the Story

Marketing in Movies

Digital

Content around Content to be the driving force

Augmented Reality and High Tech On-The-Go

Focus to Shift from Lead Actors to the Crew’s Contribution

Popularity of Niche Cinema: India vs Global

Snapchat

Influencer Marketing

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