Jan 25, 2021How Would You Market a Product if Digitization Did Not Exist?“There is a sucker born every minute.” “There is no such thing as bad publicity.” “Without promotion something terrible happens…nothing.” These are a couple of the classic quotes of P. T. Barnum of USA who is considered a master showman and a genius that sowed the seeds of modern day…Marketing11 min readMarketing11 min read
Jan 12, 2021Consumer Rights in IndiaChapter One: Sanju buys a brand new vehicle, her first. She had assiduously saved for this event over past 3 years. So the spanking red sedan arrives and she proudly brings her parents and siblings to the showroom and then they take their first ride. Hmm all nice until a…Consumerism7 min readConsumerism7 min read
Jan 5, 2021How Useful is the AIDA Model for Marketing?“MAAAA!!!” screamed Bulbul, “Look what Duldul has done!” Maya wondered what this kid has done and rushed to where the kids were. Duldul, the toddler, had a bottle of juice spilled in front of him. “How did this happen?” Maya asked. “I wanted him to drink the juice and pushed…Marketing3 min readMarketing3 min read
Dec 28, 2020The Impact of Influencers on MarketingThe people reading this blog will remember their earliest days in school having moments like this: “On my birthday, I wore a new shirt, one chosen by my mom, a shirt I did not dig, but I had to wear it anyway grumbling all the way to school. Hesitatingly I…Marketing5 min readMarketing5 min read
Dec 20, 2020Startup Investment: Is It Worth It?Warren Buffet, the world’s leading investor, refused to invest in a startup company. Had he invested $100,000 in that company in 1997, it would have grown to around 50 million dollars by 2017! That startup was Amazon! Why would anyone invest in a startup? A few reasons are listed below: …Startup9 min readStartup9 min read
Dec 14, 2020Global and Indian Economies in 2020Pandemic! When an infectious disease simply known as Coronavirus was reported in Wuhan, China, little did the denizens of this planet know what would ensue. Later dubbed as Coronavirus disease 2019 or COVID19, it spread chaos and panic around the globe prompting all countries to order partial and total lockdowns. It…Pandemic7 min readPandemic7 min read
Nov 26, 2020How Good is India Really for Start-Ups?To cut a long story short, five or six years ago — NOT REALLY. Not for all sectors. If the startup was founded by IIT-IIM graduates and if it was in the IT sector (especially if it had to do with B2B apps) then it could succeed. If the same…Startup4 min readStartup4 min read
Nov 5, 2020How Movies Affect Marketing TrendsThe use of movies as a medium to popularize a brand, drive sales of an existing product or to launch a new brand is a trend that has existed since movies became popular across the globe. Movies do change the dynamics of a brand and determine the initial thrust and…Movies8 min readMovies8 min read
Oct 22, 2020How to Make Captivating Instagram Videos And PostsWhy do we need to make videos or visual content for Instagram posts? To be socially visible actively To feed our egos To improve our income One can add more to the above list but it’ll come back to the same point: that humans are social animals, they have voracious…Instagram5 min readInstagram5 min read
Oct 12, 2020How Does Instagram’s Algorithm Give Posts According to Your Tastes?Instagram needs no introduction. It’s a platform with a straightforward purpose on the surface. The USP of Instagram is that it’s based around photos, which are super easy to take with a smartphone. …Instagram6 min readInstagram6 min read
